FENTY BEAUTY

Theres been more than a few huge beauty releases lately and the most recent is Fenty Beauty by Rihanna. I’m a huge Rihanna fan and I when I heard she’s entering the world of Beauty I secretly hoped she would nail it! Celebrities seem to be starting their own Beauty line faster than getting served at Yo Sushi these days so we all question how ‘involved’ the celebrity is in the making of their highly anticipated Beauty products. First off, props to Rihanna for making this (in my opinion) one of the biggest makeup launches this year…she launched in 17 countries, had a tube station re-named ‘Fenty Beauty’ for the London launch and took over Times Square.

I was invited to the Fenty Beauty launch in Dubai and in a nutshell, I’m so impressed with her line. She’s graced us with 40 shades of foundation which is a sigh of relief for us women of color. I’m obsessed with her packaging too – it’s clean, edgy and understated. I’ll be honest…I was expecting the packaging to be way more edgy as a reflection on her personality however I’m so glad she kept it simple. She doesn’t need to infuse her edgy flamboyancy into the packaging. The actual product speaks for itself and to be honest the actual makeup textures and colors are where she’s infused her personality. She’s launched with a bang and her line is equally impressive. During the launch they showcased a special video recording Rihanna sent especially for us Dubai ladies – the little things like this make a big difference. They also showed us a video clip of the making of Fenty Beauty and it was amazing to see Rihanna with such a ‘hands on’ approach.

My favorite few products are the Match Stix Conceal and Contour, Killawatt highlighters and the foundations. For once I’m in love with a brands concealer sticks! The shades are amazing – as an ethnic person I can say I’m so happy with the variety of shades available and you see that thought has gone into every kind skin color out there. I haven’t tried out my goody bag contents yet so I’m off to make a video so you can see what these babies look like on the skin!

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