About Nina


Born in London, I grew up with a passion for art and creativity at a very young age. Scouted for a modelling job as a teenager, I was fascinated by the idea that the face could be painted like art. I learned so much on set and became obsessed with beauty – I would even sneak into the backstage bathroom so I could change my makeup and even models started asking me to perfect theirs.

As my curiosity grew, I delved further into the beauty world and started working for Estee Lauder, Elizabeth Arden and Kanebo and even became a magazine Beauty Editor where I collaborated with brands and celebrities for high fashion editorials.

With years of experience behind me I decided to create my own brand, and in 2004 Nina Ubhi was born. Since then, I have created a solid following that has allowed me to work with brands to build authentic advocacy and share my expert industry knowledge and advice with thousands of subscribers on YouTube and Instagram. My aim is to disrupt the beauty industry through expert education. I believe I can make a huge impact when it comes to changing the way people approach their personal makeup and beauty routines. My knowledge, tips and advice have been designed to resonate with everyone, no matter their age, gender or location.